“Early to bed, early to rise, work like hell and advertise”
…€” Ted Turner

I’ve never been a Turner Broadcasting or Atlanta Braves fan, but I like the way he thinks! 

Go Ahead, Socialize ...

A la my last post:

We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee.
…€” Marian Wright Edelman

Go Ahead, Socialize ...

“The greatest pleasure in life is doing what people say you cannot do.”
…€” Walter Bagehot

Do you have naysayers in your life telling you how to brand and market your company based on comments like “that’s just not how it’s done!”?? I recommend that you “have a blast” taking Mr. Bagehot’s advice!! I know I do!

Go Ahead, Socialize ...

A quote from Disney’s CEO, Michael Eisner …

“A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”

Let’s start a list:

• Are you smiling when you answer the phone?
• If you say you’ll call back in 2 hours, which happens more often … a 90 minute callback or a 3 hour callback?
• Do you use “www” in your URL like everbody else or are you “geek cool“?
• Did you actually put thought into the difference between the fonts that you use in headlines vs. body text?
• Do you reinforce your own brand by giving your employees computer wallpaper?
• etc.

Keep going until your list contains a thousand (or ten thousand, or a hundred thousand) small gestures. When you get to the end, you’ll have a living, breathing (and powerful) entity …. your brand.

Go Ahead, Socialize ...