The timid man yearns for full value and demands a tenth. The bold man strikes
for double value and compromises on par.
…€” Mark Twain
Posts from the You don't say! Category
On Boldness
December 23rd, 2006 by Chief Nut
So Says The Coz
December 3rd, 2006 by Chief NutDirectly applicable to brand strategy and marketing … a quote from Bill Cosby:
I don’t know the key to success, but the key to failure is trying to please everybody.
A Mezzo Mezzo Quote
November 2nd, 2006 by Chief NutBeware the lollipop of mediocrity …€¦ lick it once and you suck forever.
…€” Anon
Avoid Conformity … Like Everyone Else!
November 1st, 2006 by Chief Nut“No one can possibly achieve any real and lasting success or get rich in business by being a conformist.”
…€” J Paul Getty
A Brave Quote
October 28th, 2006 by Chief Nut“Early to bed, early to rise, work like hell and advertise”
…€” Ted Turner
I’ve never been a Turner Broadcasting or Atlanta Braves fan, but I like the way he thinks! 
More “Little Differences”
October 8th, 2006 by Chief NutA la my last post:
We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee.
…€” Marian Wright Edelman
Dash the Naysayers
September 29th, 2006 by Chief Nut“The greatest pleasure in life is doing what people say you cannot do.”
…€” Walter Bagehot
Do you have naysayers in your life telling you how to brand and market your company based on comments like “that’s just not how it’s done!”?? I recommend that you “have a blast” taking Mr. Bagehot’s advice!! I know I do!
A Thousand Small Gestures
September 23rd, 2006 by Chief NutA quote from Disney’s CEO, Michael Eisner …
“A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”
Let’s start a list:
- Are you smiling when you answer the phone?
- If you say you’ll call back in 2 hours, which happens more often … a 90 minute callback or a 3 hour callback?
- Do you use “www” in your URL like everbody else or are you “geek cool“?
- Did you actually put thought into the difference between the fonts that you use in headlines vs. body text?
- Do you reinforce your own brand by giving your employees computer wallpaper?
- etc.
Keep going until your list contains a thousand (or ten thousand, or a hundred thousand) small gestures. When you get to the end, you’ll have a living, breathing (and powerful) entity …. your brand.
Feeeed Meee
