Archive for the 'You don't say!' Category

A Quote from the Great One

Monday, August 27th, 2007 by Chief Nut

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
…€” Leo Burnett

Now THAT’S a Mouthful!

Sunday, April 22nd, 2007 by Chief Nut

Verbosity leads to unclear, inarticulate things.
…€” Dan Quayle

You Really Should Read Outgoing Letters

Saturday, April 14th, 2007 by Chief Nut

Greenville, SC …€” Greenville County, Dept. of Social Services. In a letter addressed to a former food stamp recipient:

Your food stamps will be stopped effective March 1992 because we have received notice that you passed away. May God bless you. You may reapply if there is a change in your circumstances.

hmmm.

The ‘F’ Word of Marketing

Saturday, March 31st, 2007 by Chief Nut

“Brand is the ‘f’ word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do”

…€” Mark diSoma, Audacity Group

A Direct Hit Brand Quote

Saturday, March 17th, 2007 by Chief Nut

The Blake Project reminds us of a fabulous quote from branding gurus Al Ries and Jack Trout:

“If you can, be first. If you can’t be first, create a new category in which you can be first.”

If you find you’re lagging behind more powerful or better positioned competitors, you really need to take this one to heart.

On Words, Pegs and Ideas

Friday, February 9th, 2007 by Chief Nut

Henry Ward Beecher enlightens us:

All words are pegs to hang ideas on.

On Lions and Lust

Sunday, February 4th, 2007 by Chief Nut

John Lahr, prolific writer and son of Burt Lahr (Wizard of Oz’s Cowardly Lion), shares with us all:

“Society drives people crazy with lust and calls it advertising.”

 
 

 
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