Knowing that my next post will be longer than usual (like my last two have been), I’ve decided to balance things out and give you a quickie quote;
“Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.”
— Christopher Betzter
“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
…€” Leo Burnett
Verbosity leads to unclear, inarticulate things.
…€” Dan Quayle
Greenville, SC …€” Greenville County, Dept. of Social Services. In a letter addressed to a former food stamp recipient:
Your food stamps will be stopped effective March 1992 because we have received notice that you passed away. May God bless you. You may reapply if there is a change in your circumstances.
hmmm.
“Brand is the ‘f’ word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do”
…€” Mark diSoma, Audacity Group
The Blake Project reminds us of a fabulous quote from branding gurus Al Ries and Jack Trout:
“If you can, be first. If you can’t be first, create a new category in which you can be first.”
If you find you’re lagging behind more powerful or better positioned competitors, you really need to take this one to heart.
John Lahr, prolific writer and son of Burt Lahr (Wizard of Oz’s Cowardly Lion), shares with us all:
“Society drives people crazy with lust and calls it advertising.”
Making the simple complex is commonplace; making the complicated simple, awesomely simple, THAT’S creativity.
…€” Charles Mingus
If you love somebody,
Set her free…
If she comes back, she has brand loyalty
If she doesn’t, reposition the brand in new markets.
…€” Unknown
