It seems like I’ve been posting a lot about the web lately.  Considering some web dynamics in the past year or so, and how they impact business, it’s not too surprising.  Here’s another wave … hang on kids, this one’ll be a doozy.

Mash together a discussion of Web 3.0

The AndroidTech.com blog describes it as “what the next phase of the Internet will be … it will bring together advanced technologies that include the semantic web, adaptive datamining, and shared microtasking where all of us will build the next layer of intelligence into the web.”

with the goings on at Amazon’s Mechanical Turk (still in beta)

The Mechanical Turk is a social networking site where members are asked to perform tasks that computers currently can’t.  Members get paid to perform these tasks, called HITs (Human Intelligence Task). 

So, the next wave is to refine the differences between computing skills and human skills … to keep technology moving in a direction where the gap continually gets smaller with the advancements of Artificial Intelligence.  Let’s just not let Arnold Schwarzenegger get his hands on a time machine, eh?

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Plug It! Launched just a few weeks ago, a new social network site (very Digg like) called PlugIM is geared especially for internet marketers and advertisers. Quickly growing, it already has LOTS of great content to review. Unlike Digg, you don’t have to be a member to give a post a “plug”.

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Combine Malcolm Gladwell’s The Tipping Point idea of “Connectors” with Fred Wilson’s observations on his early days of connecting as a VC using traditional venues with the bigger concept of the blogosphere. The result? The imperative that ALL connectors (even newbie ones) need to be blogging!

Are you a Connector without a blog? Dive in, the water’s warm! Swim in it ’til your fingers are pruney!!

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Votive candle meets a, soon to be discarded, 9 volt battery.  Kinda cool … light up!

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When Google emerged on the scene with a whole new view of organic search priorities (putting visible content ahead of hidden content and placing value on “popularity”), they forever changed the face of the Internet, and the world. BUT, is their algorithm the “do all, end all” of search. I think not (as much as I love Google). Raise your hand if you remember WebCrawler.com … thank you … the two of you can put your hand down now.

What if a search engine could intelligently put value on the actual context of the phrase you’re typing instead of just seeing what pages have all of those individual words. For example the phrase “wacky brand guy” (without the quotes) will likely return a mish-mash of results in google. Whereas, if they clued in on what I meant, the results would lead to dramatically improved results. The folks at PowerSet may have found the way …. according to the waggers at ValleyWag.com. Tune in at a later date to see what the future holds.

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There are two things I need to regularly pull back the reigns on with my pre-teen boys. The desire for fast food and the insatiable need for their daily video game fix. Although I think it’s a brilliant co-branding collision, the combined marketing efforts of Burger King and XBox 360 is just downright scary for me as a parent. YIKES!

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I think I’ve heard that before!

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