If you’ve never heard this term you really need to take a 40 minute break. You’ll learn this and A LOT MORE about entrepreneurism.

If you hover over the Guy Kawasaki link down in the right corner of your screen, you’ll see that I’ve been reading and watching Guy since he was the Software Evangelist at Apple in the 80s. I STRONGLY recommend that you take the time to watch his “Art of the Start” video. I’ve heard most of this stuff in bits and pieces over the years, but this presentation is, indeed, worth the standing-O that he got from the audience.

BRAVO GUY!!!

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Seth gets us thinking again (DARN him!) with a post about words found in Google like “Ultimate”. His point; words like “ultimate”, “best”, “perfect” and “unique” don’t reeeeeally differentiate you from the masses. Everyone uses them … even your competitors.

Remember, THERE’S POWER IN THEM THAR WORDS PEOPLE!! How about words like “brazen”, “compelling”, “unstoppable” (thanks Lani), or “plucky”? NO, you don’t want to sacrifice readability or good communication, but you also don’t have to settle for dusty-dry, safe, conservative prose either.

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