Often, in conversation with new clients who have not yet made any moves away from traditional media toward new media, I get the comment, “…that stuff really doesn’t apply to [me, my business, my product, my service, my industry].”

Let’s take an extreme example to show the correct way of thinking.  What if you were running an extremely low-tech company — hand carved wooden signs?  AND, you were located in an extremely rural area of an extremely rural state (NH)? AND, what if many/most of your clients were not tech savvy.  Am I missing anything? Can you think of a more extreme example of someone who could claim that new media and Internet technologies “aren’t right for me”?

You already know where this is going, right?!  Here’s the story …

J.D. Iles at the Lincoln Sign Company in Lincoln, NH indeed “gets it.”  He has dramatically shifted his marketing to new media strategies and is intent on becoming the household name, globally, for his industry.  To get a little viral lift going, he’s running a contest on his site right now where you could win one of his beautiful hand-carved wooden signs, simply by commenting on his blog!  Check it out here.

This is really a shining example; Traditional product, traditional industry, new media marketing plan, new media marketing tactic (blogging), viral campaign (buddy commenting - BTW, a new one on me), a freebie give away … this is fabulous stuff J.D.!!!   By emulating J.D., I hope all business owners can see that the only obstacle to improving their marketing is the limitation in their own way of thinking.

This entry was posted on Monday, July 21st, 2008 at 10:29 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.