Look Ma, I’m a CBO!
May 6th, 2008 by Chief NutIt’s official. If I ever need to be employed again, I’ve got a future as a CBO. “A what?”, you may ask. … A “Chief Blogging Officer.”
Read all about it in the Workforce Management article titled “Chief Blogging Officer Title Catching On.” An interesting stat from the post; 11% of Fortune 500 Companies have blogs, up from 4% in 2005.
However, something not touched on in the article is the concept of blogging DNA. After teaching many dozens of small business owners about the benefits and process of blogging, I’ve personally seen many take to the blogosphere like ducks to water, while others flounder around on the beach making little progress. There’s a certain type of person that thrives in this type of communication medium. If a large corporation can identify who, in their current team, has blogging DNA, they should be the ones to do the posts. The Point to Heed: It would be a huge mistake to give the title to someone just for the sake of filling a role and not have the function fit within a well thought out marketing plan.
May 9th, 2008 at 5:26 pm
As a CBO, you may be interested in http://marketing.alltop.com/
May 15th, 2008 at 9:34 am
Great — we were looking for more impressive-sounding letters to add to the end of our names. Thanks, Kev!
I think your point about companies being selective about who they bestow the honor of corporate CBO is a very good one. There IS a checklist to see if you are the proud owner of the recessive blogging gene. I guess it would look something like this:
___ Opinionated
___ Passionate about one’s industry/field/place in the world
___ Doesn’t take oneself too seriously
___ Patient
___ Not dependent on immediate gratification
___ Ability to see the “Big Picture”
___ Not defensive
___ Unafraid to take a stand or be controversial
___ Gracious to fans and critics alike
___ Trusts the process (knows how to let go, move on, do one’s part and abandon expectations)
___ Confident
___ A natural storyteller
___ Ability to bridge the gap between concepts and ideas; Ability to make connections
___ Possesses a genuine interest in other people
___Enjoys being part of a larger conversation outside the parameters of the daily grind and the time/space continuum as we understand it
___ Believes in “Progress, Not Perfection”
Yes?
-Lani & Allen