I think your point about companies being selective about who they bestow the honor of corporate CBO is a very good one. There IS a checklist to see if you are the proud owner of the recessive blogging gene. I guess it would look something like this:

___ Opinionated

___ Passionate about one’s industry/field/place in the world

___ Doesn’t take oneself too seriously

___ Patient

___ Not dependent on immediate gratification

___ Ability to see the “Big Picture”

___ Not defensive

___ Unafraid to take a stand or be controversial

___ Gracious to fans and critics alike

___ Trusts the process (knows how to let go, move on, do one’s part and abandon expectations)

___ Confident

___ A natural storyteller

___ Ability to bridge the gap between concepts and ideas; Ability to make connections

___ Possesses a genuine interest in other people

___Enjoys being part of a larger conversation outside the parameters of the daily grind and the time/space continuum as we understand it

___ Believes in “Progress, Not Perfection”

Yes?
-Lani & Allen