For years now we’ve been suggesting to clients that their tagline should be two to four words long … not one, and avoid five or more. While watching the Patriots beat the Giants last night (GO PATS!) we were treated with three relatively new two-word corporate taglines:

• Wendy’s …€” “That’s Right”
• Miller Lite …€” “Good Call”
• Radio Shack …€” “Do Stuff”

Fabulously brand oriented, not product/service specific and oozing with nuance and meaning. All I can say is “I’m Lovin’ It.”

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This entry was posted on Sunday, December 30th, 2007 at 4:12 pm and is filed under Taglines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.