Give Away the “What and Why”
November 17th, 2007 by Chief NutAllen Voivod gives us a great (and funny) review and wrap up of the RainToday webinar he attended yesterday afternoon. I would have attended it as well had I not been eyeball deep in a project…. I say that comfortably because I saw the same event announcement that Allen saw and thought how interesting it would be.
Here’s the point Allen makes;
” … if you think [snip] telemarketing is a dead end, you…€™d be wrong. Telemarketing… may not… get people to buy, but it got people to go to the presentation …€¦ where they were much more likely to buy.”
AND, to extend Allen’s logic, it was the email marketing that got him (and many others to go to the webinar). AND, a webinar is best presented if you give multiple levels of product for the attendees to buy. AND there should be some type of follow-up with each attendee to extend the buying experience into the future so it will lead to new sales.
The bottom line: Email marketing is not dead. Telemarketing is not dead. ADVERTISING, however, is quickly fading away and is being replaced by comprehensive, well thought out, integrated marketing plans…. These new strategies replace hard-sell, advertising tactics with a rich mix of; education, information, free interchange of ideas and helpful advice … all leading to, of course, the sale.
It is, indeed, a new world.
The “take-away” tidbit: When creating your integrated marketing plan, give away the “What and Why” and lead your give-away directly to the point where you “Sell the How.”
