Ben McConnell and Jackie Huba (authors of Creating Customer Evangelists) point us to the humorous side of brand strategy with this cartoon from SkyDeckCartoons.com by Tom Fishburne.

BAD: If you have your brand stand alone, it becomes a speck…. GOOD: Instead, if you tie it emotionally to one of the other BIG parts of the consumer’s mindshare, then you stand a chance…. For example; heroically advancing your career … or caring for your family … or intelligently maintaining your home … loving your spouse…. There are a million approaches that could be taken with any product or service.

So, are you “selling pickle relish” or are you “providing the most delicious and nutritious foods to your family”?… You have a choice.

Go Ahead, Socialize ...

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