Comments on: A Less-Horny Tagline http://www.acorncreative.com/blog/2007/09/15/a-less-horny-tagline/ Wed, 08 Feb 2012 02:07:33 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Chas Martin http://www.acorncreative.com/blog/2007/09/15/a-less-horny-tagline/comment-page-1/#comment-29273 Chas Martin Mon, 22 Oct 2007 20:58:07 +0000 http://www.acorncreative.com/blog/2007/09/15/a-less-horny-tagline/#comment-29273 I have to disagree with you on this one. Grab life is short and sweet. Grab life by the horns is a bit longer and not sweet at all. I don't think of Dodge trucks and sweet in the same sentence. The distillation has lost its hold on the ram. Horns are what made this distinctive. Grab life could be selling bran flakes. On the west coast, there is a chain of sports equipment and clothing stores called Joe's. Their tagline: "Seize the weekend." I think it covers your desire to find brevity and illustrate the core value at the same time. But, sometimes, you do have to make exceptions to rules. If it takes 5 words, use 5 words. More important the the word or syllable count is the cadence and fluidity of vowels and consonants. BTW: Nice site. Great perspectives. I have to disagree with you on this one. Grab life is short and sweet. Grab life by the horns is a bit longer and not sweet at all. I don’t think of Dodge trucks and sweet in the same sentence.
The distillation has lost its hold on the ram. Horns are what made this distinctive. Grab life could be selling bran flakes.
On the west coast, there is a chain of sports equipment and clothing stores called Joe’s. Their tagline: “Seize the weekend.” I think it covers your desire to find brevity and illustrate the core value at the same time.
But, sometimes, you do have to make exceptions to rules. If it takes 5 words, use 5 words. More important the the word or syllable count is the cadence and fluidity of vowels and consonants.

BTW: Nice site. Great perspectives.

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