August 11th, 2007 by Chief Nut
I’ve probably said it a thousand times; “The most important decision a business owner will ever make is what their name will be.” It should be, at the very least; ‘in brand’, powerful, easy to remember …. oh, and well thought out.
This one is from Emily (seen at Oddee.com).
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I must have read that sign for a good 2 minutes before I realized that it read Kids Exchange NOT Kid Sex Change. I’m sure they thought it funny and went for it.
Sad.
P.S. Why do we read the latter first? Sex is a very powerful word.
Comment by Ed Roach — January 3, 2008 @ 11:34 pm
Hi Ed,
You wrote;
>>Why do we read the latter first? Sex is a very powerful word.< <
That' sex actly what I was thinking!
Comment by Chief Nut — January 4, 2008 @ 10:11 am