Well, if you’ve been reading this for any period of time, you’ll know it’s not just a logo and a tagline.

Consider these other aspects:

• Shapes
• Color
• Smell

Does your brand include these?

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This entry was posted on Monday, August 6th, 2007 at 7:39 am and is filed under Brand-tastic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.