Morally, there’s no problem with that at all. I used to teach ethics …€” trust me.
…€“ William Bennett, U.S. drug czar (on beheading drug dealers)

Have you ever seen (or worse yet, created) a marketing piece touting how trustworthy the company is?… In this initial contact with the consumer, it’s the worst place to make this claim…. You’ll actually lose credibility!… Like with Mr. Bennett, just because you say it, doesn’t make it true or believable.

Better yet, connect on an emotional level, get the client, establish your trustworthiness and then let the referral and word of mouth marketing process spread this message.

Go Ahead, Socialize ...

This entry was posted on Tuesday, June 12th, 2007 at 6:56 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.