Lani Voivod, over at Epiphanies, Inc. writes about a visit from a group of Korean Micro Enterprises…. In addition to a Disney quote, Lani also warns us to NOT underestimate the “Might of the Micro.”… Good Advice.
Consider your marketing…. How serious are you about marketing B2B and (specifically) to Micro Enterprises? Those are the folks that are running super small businesses with less than $500K in annual gross revenues and less than 5 employees…. If not, consider how MANY of them are out there…. For example, here in the beautiful State of New Hampshire, a whopping 87% of all businesses in the state qualify as “Micro” Enterprises…. Yes, that was EIGHTY SEVEN percent!!… Yowza!