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The Might of the Micro

May 30th, 2007 by Chief Nut

Lani Voivod, over at Epiphanies, Inc. writes about a visit from a group of Korean Micro Enterprises…. In addition to a Disney quote, Lani also warns us to NOT underestimate the “Might of the Micro.”… Good Advice.

Consider your marketing…. How serious are you about marketing B2B and (specifically) to Micro Enterprises? Those are the folks that are running super small businesses with less than $500K in annual gross revenues and less than 5 employees…. If not, consider how MANY of them are out there…. For example, here in the beautiful State of New Hampshire, a whopping 87% of all businesses in the state qualify as “Micro” Enterprises…. Yes, that was EIGHTY SEVEN percent!!… Yowza!

4 Comments

  1. I have been a faithful American Express card holder for many years, and one of the things they told me that always impressed me, I don’t have the exact details on hand but basically it said 70% of all business in the US is small business. Collectively we can all make Microsoft feel very small.

    Comment by Christopher Spence — May 30, 2007 @ 4:42 pm

  2. Someone’s gotta help the little guy who may one day be a BIG guy!

    Comment by Angela — May 30, 2007 @ 6:59 pm

  3. …and there’s significant value in volume & lots to be said about loyalty and close relationships, which you’re more likely to get from the micros. Food for thought.

    Comment by Angela — May 30, 2007 @ 8:01 pm

  4. The Micro shall inherit the Earth!

    :)
    -Lani

    Comment by A Content Lover — June 5, 2007 @ 10:13 am

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