Good friend and Radio Maven, Bill Phenix (WXRV-The River), told us about a new tagline for one of his clients - Powers Generator in Spofford, NH. The company is a full service generator dealer here in New England. Their new tagline is (as you’ve guessed by now); “Keep It On.”

Short, punchy, not too direct (regarding product/service), emotion based …. this all equals LOTS of tagline velocity. BRAVO guys!!

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This entry was posted on Friday, April 20th, 2007 at 12:09 pm and is filed under Top Dogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.