Comments on: Creative Branding … Dilbert Style http://www.acorncreative.com/blog/2007/04/19/creative-branding-dilbert-style/ Thu, 17 May 2012 22:14:13 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Ed Roach http://www.acorncreative.com/blog/2007/04/19/creative-branding-dilbert-style/comment-page-1/#comment-5761 Ed Roach Wed, 25 Apr 2007 01:51:05 +0000 http://www.acorncreative.com/blog/2007/04/19/creative-branding-dilbert-style/#comment-5761 Lani, I share your frustration with naming issues in the modern world. In deciding a name, these days domain trumps copyright. That bonehead who owns every conceivable domain name is in for a surprize if he tries to register any of them to start a real company and finds them taken. He owns the domain but not the company. It's double edged dilemma. Each one wants a piece of the other. My own wish is that from the beginning, it should have been if you wanted the domain you must also register the name for copyright. Ah, but it was not to be. Lani, I share your frustration with naming issues in the modern world. In deciding a name, these days domain trumps copyright. That bonehead who owns every conceivable domain name is in for a surprize if he tries to register any of them to start a real company and finds them taken. He owns the domain but not the company. It’s double edged dilemma. Each one wants a piece of the other.

My own wish is that from the beginning, it should have been if you wanted the domain you must also register the name for copyright. Ah, but it was not to be.

]]> By: Lani Voivod http://www.acorncreative.com/blog/2007/04/19/creative-branding-dilbert-style/comment-page-1/#comment-5211 Lani Voivod Fri, 20 Apr 2007 18:49:18 +0000 http://www.acorncreative.com/blog/2007/04/19/creative-branding-dilbert-style/#comment-5211 Excellent points, Kev. Naming and branding are hard enough. To complicate things, these day you also have to take into consideration what domain names are available. And since some people demonstrate they have nothing better to do but to buy thousands of domain names at a time, just for kicks (and with the hopes they'll be able to sell people their dream business names - and often even their birth-given names - back to them at a huge profit), this is NEVER an easy task. The needs and expectations are HUGE: Easy to spell, easy to pronounce, no trademark issues, no competing products, services, and companies by the same name... And then you factor in the penchant for decision by committee, the pathological corporate nose scrunchers ("Nah, I don't like it."), ego, small thinkers, literal thinkers, robotic thinkers, and all the thinkers who lack vision and creativity (and apparently, any ability to look at the real business world and see what's out there, already thriving!), and you've got your work cut out for you. Oh, and with YOUR specialized branding approach, don't forget you ALSO have to find a great names that supports undertones of strong, universally held ARCHETYPES. (!) Hey - I think Dilbert's team has no choice but to go with a made up name that sounds a monkey passing a kidney stone. ESPECIALLY if it's easy to spell, and the domain is available! (Now THAT would be a fun logo to design, wouldn't it?) -Lani Voivod a Content Lover www.EpiphaniesInc.com "A-Ha Yourself!" Excellent points, Kev.

Naming and branding are hard enough. To complicate things, these day you also have to take into consideration what domain names are available. And since some people demonstrate they have nothing better to do but to buy thousands of domain names at a time, just for kicks (and with the hopes they’ll be able to sell people their dream business names - and often even their birth-given names - back to them at a huge profit), this is NEVER an easy task.

The needs and expectations are HUGE:
Easy to spell, easy to pronounce, no trademark issues, no competing products, services, and companies by the same name…

And then you factor in the penchant for decision by committee, the pathological corporate nose scrunchers (”Nah, I don’t like it.”), ego, small thinkers, literal thinkers, robotic thinkers, and all the thinkers who lack vision and creativity (and apparently, any ability to look at the real business world and see what’s out there, already thriving!), and you’ve got your work cut out for you.

Oh, and with YOUR specialized branding approach, don’t forget you ALSO have to find a great names that supports undertones of strong, universally held ARCHETYPES. (!)

Hey - I think Dilbert’s team has no choice but to go with a made up name that sounds a monkey passing a kidney stone. ESPECIALLY if it’s easy to spell, and the domain is available!

(Now THAT would be a fun logo to design, wouldn’t it?)
-Lani Voivod
a Content Lover
http://www.EpiphaniesInc.com
“A-Ha Yourself!”

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