Creative Web Design Strategy
April 4th, 2007 by Chief NutCreative web design is complex! In an effort to create an aesthetically pleasing site that the client loves AND is profitable, it’s easy to pass on the subtleties that will make it effective in both Search Marketing as well as client conversion. An effective, powerful, creative web design process would surely include;
- Placement of fabulous title tags (including one instance of an important keyword/keyword phrase)
- Use of H1 tags (again, keyword rich but specifically containing the above keyword/keyword phrase)
- Although less important than in years past, you must still develop keyword and description tags
- Writing of keyword rich body copy (99% of the time, this is greatly enhanced by blogging)
- W3C Compliant, Standards-based design
- Either relative or absolute positioned layers that allows your main content to come right after the <body> tag
- Not too much or too little copy
- Aesthetics that are professional and engaging
- Messaging that draws out curiosity and has a direct call to action
- Creative web design always focuses on a single thing for the user to do (Seth Godin’s Big Red Fez is a must read for all web site owners)
- Creative web design is always powerfully emotive and consistent with other marketing design
Review this list with your web developer. If they don’t know what ALL of this means or how they’ll implement these things for you, it may be time to find another developer.
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