The Blake Project reminds us of a fabulous quote from branding gurus Al Ries and Jack Trout:

“If you can, be first. If you can’t be first, create a new category in which you can be first.”

If you find you’re lagging behind more powerful or better positioned competitors, you really need to take this one to heart.

Go Ahead, Socialize ...

This entry was posted on Saturday, March 17th, 2007 at 8:23 pm and is filed under You don't say!. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.