When we created a freebie 18 page report on how to make your marketing “Go Nuts in 2007″, we vaguely had an idea that we’d extend our efforts by writing an info. product or two and promote the report online in various ways. We sat down and set some unreasonable goals;
- Create FOUR info. products, not just one or two. A total of over EIGHT hours of audio!
- Launch a PPC campaign
- Point clicks to a series of new website landing pages
- Program a one time offer to those that download the free report
- Send out multiple press releases
- Script and broadcast a radio spot
- Develop bonus materials
- … AND have all of this done during the Holidays, over a four week period
All of this on top of a full schedule of other business duties, AND knowing that our Word-Wizard (Allen Voivod) and collaborator on the project would be out of town for a full week in the middle of the project.
Sound “unreadsonable” to you? It did to us at the time … but an amazing thing happened! WE GOT IT ALL DONE!
Robert Middleton writes about his ideas of setting unreasonable goals and details his “pretty bad acronym” - I.T.O.C.A. Hey Robert, if you add “unconventional thinking” and “never-say-never” to the pool, you get “C.A.U.T.I.O.N.” …… On second thought, neverrrr minnnnd.
Use us as an example and heed Robert’s advice. Set some unreasonable goals today!!
