Watch the Academy Awards tomorrow night and keep an eye on the tube during the commercials. Bank of America is unveiling its new brand strategy, including a new tagline. The company’s previous tagline, “Higher Standards”, is being removed from all of their national advertising.

Want to guess if the new tagline will follow these rules?

…€¢ Super short
…€¢ LOTS of information/emotion
…€¢ Oriented to the corporate brand
…€¢ NOT oriented to the banks products/services

Expect BofA’s relatively new agency (The Omnicom Group - as of August 2005) to come up with a good one. I know I’m definitely more excited about this than if Borat (Sacha Baron Cohen) wins the award for “Best Adapted Screenplay”.

Go Ahead, Socialize ...

This entry was posted on Saturday, February 24th, 2007 at 4:00 pm and is filed under Taglines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.