Interactive, Flash-based animations have been around for years. Turning them into viral marketing fun and having a creative idea explode onto the world of the consumer is a recent thing.

This past holiday season we had Office Max’s “Go Elf Yourself” video (sadly, no longer available). And, now we have the Guinness Beer “A Short Film Called Hands“. VERY soon the quirky fun of these little ditties will wear off and we’ll all need to take it up a notch. Until then, let your hands fiddle.

Marketing tip: Can YOU think of a viral idea that can be spun into a cute little interactive game like this? If so, you’d better do it SOON before the wave passes you by.

Go Ahead, Socialize ...

This entry was posted on Thursday, February 22nd, 2007 at 8:45 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.