Charging head first into the new millennium with the ferocity of … of … of a poodle with a bad haircut. Ford unveils their plans to revive the Taurus line. Don’t get me wrong (too much), I used to own a Ford Taurus … back in the late 80’s, early 90’s, raising young kids. But, with a new tag line of “Bold Moves“, you have to expect something more than THIS from Ford, don’t you?!

Not too surprisingly, this news has already been the target of a lot of press. Some from the industry (see this very funny post from Autoblog) as well as the world of brand strategy (from none other than Laura Ries).

I guess this means I need to break out my old cassette version of Lipps, Inc./Funky Town. Hmmm, maybe the new Taurus will come with a CD player! ….. NAHHHHH!

Go Ahead, Socialize ...

This entry was posted on Thursday, February 15th, 2007 at 7:42 am and is filed under Turkeys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.