Comments on: What’s REALLY Going On Here? http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/ Thu, 17 May 2012 22:02:21 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Acorn Creative http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/comment-page-1/#comment-1231 Acorn Creative Fri, 23 Feb 2007 12:52:20 +0000 http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/#comment-1231 [...] My post about GMs assembly line robot was misunderstood by some which led to my clarification that I don’t endorse GM’s decision to create such an ad … but do encourage that type of bold, emotion-based ad development strategy.  They just picked the wrong emotion to tap into …€” suicide, dispair, fear.Now consider; [...]

]]> By: Ed Roach http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/comment-page-1/#comment-1121 Ed Roach Sat, 17 Feb 2007 15:06:30 +0000 http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/#comment-1121 Milford - nice area. I'm over in Windsor. It's hard to laugh these days with the news coming out. But, I'm very optimistic that the Big 3 will come back again. Although I have a firm belief that their cars are good, it is the lousy service from dealerships that scare a lot of people away. I have some stories. Ed Milford - nice area. I’m over in Windsor. It’s hard to laugh these days with the news coming out. But, I’m very optimistic that the Big 3 will come back again. Although I have a firm belief that their cars are good, it is the lousy service from dealerships that scare a lot of people away. I have some stories.

Ed

]]> By: Chief Nut http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/comment-page-1/#comment-1095 Chief Nut Fri, 16 Feb 2007 13:28:31 +0000 http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/#comment-1095 Hi Ed, I grew up in Milford, Michigan, home of the GM proving grounds. My dad was a test driver for many years and retired as one of the top guys on the GM Engineering Staff at the Tech Center in Warren, MI. I'm one of a few in my family who DON'T work in the automotive industry. I truly am a "GM Baby". As such, I'm pretty sensitive to what's going on in the Motor City with the Big 3 automakers ... and all of their woes. I couldn't agree with you MORE about the timing and mis-directed humor! Hi Ed,

I grew up in Milford, Michigan, home of the GM proving grounds. My dad was a test driver for many years and retired as one of the top guys on the GM Engineering Staff at the Tech Center in Warren, MI. I’m one of a few in my family who DON’T work in the automotive industry. I truly am a “GM Baby”. As such, I’m pretty sensitive to what’s going on in the Motor City with the Big 3 automakers … and all of their woes.

I couldn’t agree with you MORE about the timing and mis-directed humor!

]]> By: Ed Roach http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/comment-page-1/#comment-1089 Ed Roach Fri, 16 Feb 2007 04:49:22 +0000 http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/#comment-1089 Personally, I think that this GM commercial would hit the auto worker hard these days given the fact that the Big 3 are cutting so many jobs. Automation is one way that people are losing their jobs, so to try and generate empathy for a machine that took their job is sort of misplaced. I'm located in the industrial heartland, and with plant closings in the news and people terrified that they will lose their homes - all I see is a large insensitive corporation making light of employee dispair and insecurity, regardless if it is a machine. I think GM's brand suffers huge with this mis-step. If times were great and employment high and cars selling - we all might share a chuckle. But I believe far too many auto workers will see themselves in this machine's dream. Bad timing. Bad taste. The same type of black humour as Chysler's major layoff news - delivered yesterday on Valentine's Day. The Big 3 must think themselves pretty funny. They say there is more bad news in 2008 - I'll bet they choose Christmas morning for that one! Personally, I think that this GM commercial would hit the auto worker hard these days given the fact that the Big 3 are cutting so many jobs. Automation is one way that people are losing their jobs, so to try and generate empathy for a machine that took their job is sort of misplaced. I’m located in the industrial heartland, and with plant closings in the news and people terrified that they will lose their homes - all I see is a large insensitive corporation making light of employee dispair and insecurity, regardless if it is a machine. I think GM’s brand suffers huge with this mis-step. If times were great and employment high and cars selling - we all might share a chuckle. But I believe far too many auto workers will see themselves in this machine’s dream. Bad timing. Bad taste.

The same type of black humour as Chysler’s major layoff news - delivered yesterday on Valentine’s Day. The Big 3 must think themselves pretty funny. They say there is more bad news in 2008 - I’ll bet they choose Christmas morning for that one!

]]> By: Lani Voivod http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/comment-page-1/#comment-1077 Lani Voivod Thu, 15 Feb 2007 19:01:33 +0000 http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/#comment-1077 If you haven't contemplated suicide at least once in your life -- even as a creative exercise on a nothing-else-to-do day -- you're living your life in a semi-conscious slumber anyway. Mortality happens. It's a totally human thing to do to wonder if you could assume a proactive role in that inevitability. And when a Robot does it, it's downright fascinating, and helps us all see the situation in a more objective and helpfully-entertaining manner. People lose loved ones in car crashes too, but they're not going ot stop running auto ads. I agree with you, Kevin: Be BOLD... ...Or perish quietly, someday, without much thought to why you were here in the first place. -LV If you haven’t contemplated suicide at least once in your life — even as a creative exercise on a nothing-else-to-do day — you’re living your life in a semi-conscious slumber anyway. Mortality happens. It’s a totally human thing to do to wonder if you could assume a proactive role in that inevitability.

And when a Robot does it, it’s downright fascinating, and helps us all see the situation in a more objective and helpfully-entertaining manner.

People lose loved ones in car crashes too, but they’re not going ot stop running auto ads.

I agree with you, Kevin:

Be BOLD…

…Or perish quietly, someday, without much thought to why you were here in the first place.

-LV

]]> By: Joan http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/comment-page-1/#comment-1014 Joan Mon, 12 Feb 2007 21:53:59 +0000 http://www.acorncreative.com/blog/2007/02/12/whats-really-going-on-here/#comment-1014 Your points on this are well taken BUT consider if you lost your mother, father, son, daughter, wife or husband to suicide via a bridge jumping. Would you feel entertained by such an advertisement? Since 32,000 Americans complete suicide each year and each of these suicides guinely effects a minimum of 6-8 people, that is a huge group of people to offend...not to mention all of the mental health practitioners, physicians and researchers who are working to save lives. Your points on this are well taken BUT consider if you lost your mother, father, son, daughter, wife or husband to suicide via a bridge jumping. Would you feel entertained by such an advertisement? Since 32,000 Americans complete suicide each year and each of these suicides guinely effects a minimum of 6-8 people, that is a huge group of people to offend…not to mention all of the mental health practitioners, physicians and researchers who are working to save lives.

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