Beautiful Brand … Leads to Viral Humor
February 4th, 2007 by Chief NutQuickly becoming a classic, Dove’s “Evolution” advertisement taps into the “neighbor” archetype and reinforces the emotional connection by promoting their own social cause, the “Dove Self-esteem Fund.”
A humorous reflection of this fabulous commercial also taps into the humor of “every man” by pointing out the reality that “no one wants to look at ugly people.” Sad (indeed), but true that this kind of message is validated by the reaction of the masses to advertising campaigns. The good news … This kind of humorous view is one way an idea can turn viral.
Here’s an idea for a marketing campaign. Create both the message AND the viral humor in one fell swoop. Then create a competition to have the ‘real’ viral video makers to top your own effort.
If you haven’t seen Dove’s original commercial, watch it first before you watch this one;
