As little as a decade ago it was commonly believed that brand strategy development was for the “big players” … the multi-gajillion dollar behemoth companies that ruled the hearts and minds of television viewers. Over time, the process has slowly trickled down to the smallest component of our culture …€” the individual.

BUT, what about going in the other direction? How BIG can a branding project get? Read this news story if you’re interested in taking on the task of re-branding Israel (yes, the country).

Go Ahead, Socialize ...

This entry was posted on Friday, January 12th, 2007 at 7:51 pm and is filed under Brand-tastic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.