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It’s Not Just About Pretty Pictures

January 9th, 2007 by Chief Nut

Spending time immersed in the world of brand and creative design, one tends to get picky when it comes to visual presentation. If you’re in any business and have found yourself creating a PowerPoint slide with 10 (or more) bullets, all text, in 12 point font you need to check out these resources more than anyone else:

Understand that a large, double-digit percent of the population learns visually. They not only want to experience your presentation visually, they need to see it that way. That, and sometimes, the data is simply better presented in a visual format.

Next time, break out the Crayolas and take your presentations up a notch.

4 Comments

  1. [...] Check out this excellent compilation of visualization methods called ‘A Periodic Table of Visualization Methods.’ This came to my attention via a convoluted path from BoingBoing (who thanks Mike Love) to Seth Godin to Acorn Creative. Ralph Lengler and Martin J. Eppler created it. You might also enjoy reading their paper, entitled ‘Towards a Periodic Table of Visualization Methods for Management’ [...]

    Pingback by The Art of Visualization : Lance Tracey — January 11, 2007 @ 2:03 am

  2. [...] Guy had an interesting featuring a visual periodic table of elements. It’s pretty neat in that it interactive but would be nice to post on a wall as well. Man, is there really that many visualization methods? Maybe one day ‘ConceptSharing’ will be on that table. I think it would fit nicely in the “Concept Visualization’ area under Interactive Concept Visualizations…But thats just me. From blog.guykawasaki.com:… “ Check out this excellent compilation of visualization methods called …A Periodic Table of Visualization Methods…. This came to my attention via a convoluted path from BoingBoing (who thanks Mike Love) to Seth Godin to Acorn Creative. Ralph Lengler and Martin J. Eppler created it. You might also enjoy reading their paper, entitled …Towards a Periodic Table of Visualization Methods for Management“ [...]

    Pingback by Thought Balloons » Blog Archive » Visual Science — January 11, 2007 @ 1:38 pm

  3. I have it on good authority that many, MANY business professionals prefer Power Points with tiny plain jane font and pages and pages of information. How is anyone going to get anywhere with you publishing such rubbish. Anyone who has ever had to wear a suit deeply appreciates the meaningful nature of such aesthetically pleasing presentations through which they can play on their blackberry, check the game scores, and clean up their resume for monster.com. Ridiculously simple presentations are the way of the future! Get on board, man…or in their get on bored.

    Comment by Inventing Matilda — May 6, 2008 @ 11:04 pm

  4. Greetings “Inventing Matilda”,

    I agree with you that “ridiculously simple presentations are the way of the future!” BUT, my post referred to a presentation with 10+ bullet points in 12 point font … far from simple … a veritable information dump/overload. This is the essence of what Guy Kawasaki was saying as well. Additionally, a presentation that’s ridiculously simple but pure text, is also missing the picture as well. A great presentation attends to the learning styles of the audience; verbal/written, visual, and kinesthetic. Stripping the presentations down to being super simple is step one.

    Re: your comment about mobile devices and other modes of viewing a presentation, again, I whole-heartedly agree with you. This post was more about the information overload that occurs in most face-to-face presentations. Delivery of the same content to a mobile device has it’s own challenges and, again, simplicity is the first step to improvement.

    Less is, indeed, more!

    Comment by Chief Nut — May 8, 2008 @ 9:37 am

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