In Seth Godin’s recent post called Legions of the Clueless, one disappointed reader claims that Seth doesn’t “say anything new, that it’s obvious, that everyone already gets this stuff.” WOW! How amazingly UN-informed this reader is.

About a year ago, someone on our team made the remark that 90% or more of the businesses we encounter “don’t get it”. I thought this was a bit extreme, so I mentally started tracking the number of businesses owners we encountered (not just those seeking our services, but included all networking and research encounters as well. EVERYone!). Surprisingly (or not so), the number turns out to be true! The VAST majority of businesses don’t understand the basic marketing and branding concepts that will take them to new heights. The same concepts that Seth has been espousing for years!

I know I’ll keep reading Seth’s stuff. The real question is how to get the uninitiated 90% to do the same.

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This entry was posted on Tuesday, January 9th, 2007 at 7:44 am and is filed under Einstein-esque. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.