Admit it, when you read the title to this post, you:

• flinched, visibly
• had several parts of your anatomy “pucker”
• heaved, just a little
• grimaced, thinking about how bad of an idea this is
• said (out loud) WTF

It was bound to happen and Verizon, last week, became the second major carrier to put advertisements in your pocket or your purse … that’s right, on the screen of your cell phone. IS NOTHING SACRED!?

Not that you needed the confirming data but Forrester Research has published a report called “Is the U.S. Ready for Mobile Marketing?” and provided detailed analysis including the fact that a whopping 79% of online consumers find the idea of ads on cell phones “annoying”. The report goes on to detail that only 3% actually trust text ads on cell phones.

I could go on and on about this intrusive, interuptive, offensive form of bad advertising but I won’t. You get it. The problem is the advertiser’s paying money for this tactic don’t. Sigh.

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This entry was posted on Friday, January 5th, 2007 at 10:27 am and is filed under Turkeys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.