Do you think page layout (not the actual words or images) affects where a person may, or may not, click? Think again! Take this quick test and try to psych out the results … you’ll be amazed. My personal observations:

• People construct “form” in their minds when it isn’t actually presented to them. Make note of the number of people who click on corners, edges, middles, ends …€” and the connections between these points.
• LOTS of people think alike … even when told to think differently
• People prefer “top” rather than “bottom”
• People prefer “middles” and “edges” rather than “center-ish fringe”
• Words definitely have meaning and impact

I think there are “conventions” that can be taken from this and would LOVE to see a more formal study of this kind of psychology (a la the eye tracking studies conducted by Marketing Sherpa).

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This entry was posted on Wednesday, January 3rd, 2007 at 7:59 am and is filed under Einstein-esque. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.