Comments on: Faulexinom … A Made Up Name. http://www.acorncreative.com/blog/2006/12/13/faulexinom-a-made-up-name/ Archetype branding -- Discover the most powerful way of connecting with your target audience. Tue, 06 Jan 2009 19:36:23 +0000 http://wordpress.org/?v=2.0.11 by: Allen Voivod http://www.acorncreative.com/blog/2006/12/13/faulexinom-a-made-up-name/#comment-215 Wed, 13 Dec 2006 18:43:25 +0000 http://www.acorncreative.com/blog/2006/12/13/faulexinom-a-made-up-name/#comment-215 Now, here's the one chink in the armor. Because "Xerox" has become universally interchangeable with "photocopy," Xerox has to do things like taking out ads in magazines like Writer's Digest to tell writers when to use "Xerox" and when to use "photocopy." If Xerox doesn't do that, my understanding is that their trademarked name could become "genericized," and much harder to defend. Just had to throw a wrench into the works. Now, here’s the one chink in the armor. Because “Xerox” has become universally interchangeable with “photocopy,” Xerox has to do things like taking out ads in magazines like Writer’s Digest to tell writers when to use “Xerox” and when to use “photocopy.”

If Xerox doesn’t do that, my understanding is that their trademarked name could become “genericized,” and much harder to defend.

Just had to throw a wrench into the works.

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