What if the name of your business has a history, has a story? What if the name of your business came to you back when people were throwing up websites in *gasp* FRAMES? What if you’ve got the worst, hardest-to-spell company name, one that always drives you crazy when you’re trying to spell it for clients and inquirers, but it’s carved on the inside of your wedding band — and was carved there FOUR YEARS before you even knew you wanted to go into business…WITH…YOU…SPOUSE???

Hmmmm? Hmmmm? What doth thou suggest then? (And if you tell me to ditch the sentimentality and get over it, I’ve got a swift, strategically placed kick for you.)

-Lani Voivod
co-founder of Epiphanies, Inc.
that’s e-p-i-p-h-a-n-i-e-s-i-n-c-dot-com.

P.S. “A-Ha Yourself!”