The first day of Nintendo’s new Wii system (pronounced “we”) has officially attained “hub bub” status. Lots of sales, lots of standing in line (including my wife at 4:00 AM this morning only to find out at 7:00AM that she was number 21 for the 20 units in the store), and lots of hoopla.

Clearly there are some issues with the system …€” not too surprisingly for a v.1 device …€” but that’s expected. So, why am I posting about it on a business/branding blog? A quick search for the Nintendo product on Amazon shows the Wii system is “currently unavailable”. Early announcements stated the device would be available at midnight. After well over 500 irate customer comments, you would think that Amazon would step in with SOME kind of comment or explanation of what was promised. Not so.

Will you have hiccups in your product/service delivery some day? OF COURSE you will. Communicating professionally with your audience won’t make the problem go away but it will go a lonnnng way in controlling brand damage.

Go Ahead, Socialize ...

This entry was posted on Sunday, November 19th, 2006 at 7:40 pm and is filed under Turkeys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.