Japan, India and the rest of the countries in Southeast Asia account for fully TWO THIRDS of the worlds population.  Go ahead, try to name more than ten brands that come from the region!  “Well”, you say, “that’s because we live here and they live there.”  Mais non, mon frere … that’s not the reason!  When asked to do the same, the answer from Asians is the same.

However, Danish brand expert Martin Roll has written a book that  predicts this is all going to change in the near future.  This change will certainly put pressure on Western competitors on a global level.  Keep an eye out folks.

Go Ahead, Socialize...

Hide Sites

This entry was posted on Monday, November 13th, 2006 at 8:48 am and is filed under Brand-tastic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.