Let me start a few little ditties and we’ll see how long it takes for you to be able to tell me what the product/company is AND for you to sing the rest of the song. Here we go…

• Mmm Mmm Good
• I wish I was an <Mmm hmm hmm hmm> Weiner
• Double Your Pleasure, Double Your Fun
• I’d Like to Teach the World to Sing
• You Deserve a Break Today

How’d you do? 100%?

In the 1950’s, just about every television commercial used jingles to reinforce the brand experience. The tendency has dropped off. For those smart companies that DO take the extra time to firm up brand with some form of audio, the benefits are significant;

• It’s easier to remember the ad (a la the experiment above)
• Since your competitors aren’t likely using audio/music, it’s a powerful differentiator
• Music is a powerful emotional trigger
• Music styles can help zero in on your target audience
• Memorable music lyrics can reinforce information about your company and your products/services (phone numbers, address, benefits, features, etc.)

Go Ahead, Socialize ...

This entry was posted on Sunday, November 12th, 2006 at 10:41 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.