I Only Lasted Four Seconds
November 9th, 2006 by Chief NutAre you an online shopaholic? My wife and I estimate that 1/3 to 1/2 of all our retail purchases are conducted online. Our primary motivations are, in order:
- Convenience
- Price
- Selection
But, what if a site is slow to load? We’re OUTTA there! A study from Jupiter Research identifies the new standard of download speed is FOUR seconds! The study shows that, for most people, this is the second most important criteria after price.























