I Only Lasted Four Seconds

November 9th, 2006 by Chief Nut

Are you an online shopaholic? My wife and I estimate that 1/3 to 1/2 of all our retail purchases are conducted online. Our primary motivations are, in order:

  • Convenience
  • Price
  • Selection

But, what if a site is slow to load? We’re OUTTA there! A study from Jupiter Research identifies the new standard of download speed is FOUR seconds! The study shows that, for most people, this is the second most important criteria after price.

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