Bank of America uses the tagline “Higher Standards”. If this is true, and if they were to apply these standards to the process of communicating their brand internally to their “associates”, what kind of training would you expect to be implemented? How about an intensive three day session on how to communicate the corporate brand?! It’s THAT important. What are you doing for your employees to teach them your brand values?

Go Ahead, Socialize ...

This entry was posted on Friday, November 3rd, 2006 at 7:30 am and is filed under Taglines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.