Comments on: Marketing Authenticity http://www.acorncreative.com/blog/2006/10/30/marketing-authenticity/ Archetype branding -- Discover the most powerful way of connecting with your target audience. Thu, 28 Aug 2008 18:57:53 +0000 http://wordpress.org/?v=2.0.11 by: The Chief Nut http://www.acorncreative.com/blog/2006/10/30/marketing-authenticity/#comment-121 Thu, 09 Nov 2006 12:27:51 +0000 http://www.acorncreative.com/blog/2006/10/30/marketing-authenticity/#comment-121 Hi Pete, Thanks for the detailed reply. I understand the format of the system ... and think that there's A LOT of opportunity there for companies to extend their brands and increase visibility. However, the motivation of the writers is the payment of the advertiser, not their own heart-felt, deep passion for the product or service. I do believe the inclination is to write positive comments in this format (advertisers would avoid this like the plague if that were not true) BUT the tone of the posts are likely less authentic than if the blogger had been motivated by their own ideas. Like with ALL marketing mediums the PayPerPost model would be best as just one tool in an entire arsenal of a company's marketing plan. What I do like (very much) about the idea of PayPerPost is the thrust of new marketing ideas into the blogosphere! On that point, a huge Bravo!. Thanks for the clarification about PayPerPost.com's services and about DisclosurePolicy.org. Hi Pete,

Thanks for the detailed reply.

I understand the format of the system … and think that there’s A LOT of opportunity there for companies to extend their brands and increase visibility. However, the motivation of the writers is the payment of the advertiser, not their own heart-felt, deep passion for the product or service. I do believe the inclination is to write positive comments in this format (advertisers would avoid this like the plague if that were not true) BUT the tone of the posts are likely less authentic than if the blogger had been motivated by their own ideas.

Like with ALL marketing mediums the PayPerPost model would be best as just one tool in an entire arsenal of a company’s marketing plan. What I do like (very much) about the idea of PayPerPost is the thrust of new marketing ideas into the blogosphere! On that point, a huge Bravo!.

Thanks for the clarification about PayPerPost.com’s services and about DisclosurePolicy.org.

]]> by: Pete Wright http://www.acorncreative.com/blog/2006/10/30/marketing-authenticity/#comment-53 Mon, 30 Oct 2006 14:42:30 +0000 http://www.acorncreative.com/blog/2006/10/30/marketing-authenticity/#comment-53 Hi there, You have a great blog and I love your writing style. However, be careful not to make patently incorrect and potentially damaging statements about companies. In your piece at PayPerPost above, for example, you imply that we pay individuals to post positive comments about products and services. That's wrong. PayPerPost is a marketplace. Advertisers put up opportunities they want bloggers etc to cover. Bloggers then pick up those opportunities and are paid what the advertiser wants to pay them. Think of it as ebay for grass-roots style marketing. More than half of the opportunities on the site are neutral though, meaning that bloggers can get paid for negative posts. Ultimately though we rely on our bloggers to be honest, just as the whole internet counts on bloggers to be honest in their opinions. If you don't like a product, don't blog positively about it. Finally, you fail to mention that we released DisclosurePolicy.org to make sure the blogosphere remains 'authentic'. Advertisers are not allowed to ask bloggers to keep quiet about being paid, and we actually financially reward bloggers that publish on their sites that they are paid to blog. Thanks again for the coverage. Keep up the good work. Pete Wright Hi there,

You have a great blog and I love your writing style. However, be careful not to make patently incorrect and potentially damaging statements about companies. In your piece at PayPerPost above, for example, you imply that we pay individuals to post positive comments about products and services. That’s wrong.

PayPerPost is a marketplace. Advertisers put up opportunities they want bloggers etc to cover. Bloggers then pick up those opportunities and are paid what the advertiser wants to pay them. Think of it as ebay for grass-roots style marketing.

More than half of the opportunities on the site are neutral though, meaning that bloggers can get paid for negative posts. Ultimately though we rely on our bloggers to be honest, just as the whole internet counts on bloggers to be honest in their opinions. If you don’t like a product, don’t blog positively about it.

Finally, you fail to mention that we released DisclosurePolicy.org to make sure the blogosphere remains ‘authentic’. Advertisers are not allowed to ask bloggers to keep quiet about being paid, and we actually financially reward bloggers that publish on their sites that they are paid to blog.

Thanks again for the coverage. Keep up the good work.

Pete Wright

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