JUST KIDDING (sort of)! Like the Pot of Gold, it’s something that has been hyped, faked and talked about for years. All of this wasted energy stems from a deep desire for somebody … anybody to come along and invent a cell phone that’s not more complex than a VCR … one that looks great, works great, is intuitive and doesn’t take a 50 page manual to figure out. People, are we just dreaming? Meet the “Serene” by Bang & Olufsen.

So, a cool phone like that doesn’t need to complete on price, right?! Right! A product review like this points out stellar thinking in design and product development … no status quo here! The price tag is hefty but will assuredly come down when other manufacturers get a clue.

“Bottom line” question; Is your product or service differentiated to the point where you can work this far away from the price war?

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This entry was posted on Sunday, October 29th, 2006 at 8:22 am and is filed under Top Dogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.