Take a long hard look at typical B2B brand strategies and you’ll find that they, on average, fall woefully behind their B2C and CPG counterparts.  From the BtoBOnline.com web site, here’s a little nugget that should make you sit up in your chair;

“… over the last five years companies with higher than average brand
development are up 30% in market capitalization compared with those
with below average brand development …€” a spread that…€™s expected to grow
wider.”

Go Ahead, Socialize ...

This entry was posted on Saturday, October 28th, 2006 at 7:35 pm and is filed under Brand-tastic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.