I’m Torn …
October 26th, 2006 by Chief NutA friend of mine sent me this link and described it as “amazing and disturbing”. Our team of designers can pull off equally miraculous things in Photoshop just like what you see in the video. They spend their day creating images that evoke very specific emotional connections … weaving fonts, colors and images together in beautiful ways. They do this to sway the consumer to buy our client’s products and services. Here’s an example of what 30-40 minutes can do for a local Landscape Designer…. It’s not really different than what happens in the world of beauty and cosmetics. A LOT of it is, indeed, illusion.
As practioners of this craft, we need to be sensitive to the ethical issue of whether we are simply swaying minds or are we permenantly altering the psychology and self esteem of the consumer. If it’s the latter, I’m not OK with that.
October 27th, 2006 at 11:26 am
[…] Check out this …€œDove Film…€ …€“ a 1-2 minute movie that shows a makeup-less, ordinary woman get transformed into a billboard hottie. It ends with the message: …€œNo wonder our view of beauty is distorted…€ (or something like that). (I found out about it on the fab “Nuts & Bolts” blog.) […]
October 28th, 2006 at 10:02 am
The worst part is, 99% of the humans who see this little video will be women. So all the men out there who don’t understand why their wives and girlfriends aren’t as smokin’ hot as the billboard models will never know the truth: they ARE. They just don’t have the benefit of getting their necks stretched and eyes popped open in Photoshop.