Believe in it!
October 26th, 2006 by Chief Nut
I’m sure the ad team for Honda who conceptualized this ad didn’t expect it would take 3 months, $6 MILLION dollars and over 600 takes. In fact, I bet there were some individuals on the team that were questioning the sanity of the idea after 300 or 500 failed takes. Luckily, that didn’t sway those individuals who truly believed in sticking with the effort. It’s really no wonder why this is one of the most downloaded ad videos on the Internet. It’s remarkable.
