I have a new market demographic for you to consider.  It’s over 32 million people controlling over 150 Billion dollars in annual spending.  They’re diverse, tech savvy, wired and definitely ready to spend.  Need a hint? 

If you don’t know what the title to this article means, you’re not in the group.

Give up?  … It’s teens.  Also called the Echo Boomers, Nexters or Generation Text, they like to call themselves the Millenials.  It would be too easy to discount this group as “that’s not our market”.  Maybe so … but, before you do that, read this excellent article by FoodProcessing.net, called “RU communic8N W Teens“.  It may enlighten you.

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This entry was posted on Wednesday, October 18th, 2006 at 7:55 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.