An editorial from the Denver Post goes a bit too far in suggesting or (better yet) justifying the reasons why ads should not be put on the sides of school buses.  Bringing in the issue of safety to hype the justification without any other supporting evidence is a bit too main stream media for my liking.  A MUCH better view would be to allow the school district to make their extra money and, over time, the advertisers will figure out that there are better ways to spend their marketing dollars. 

In a world where companies are figuring out that ROI on “traditional” advertising is declining, it shouldn’t be surprising to see creative ways like this popping up all over the place.  Like they say … “desperation is the mother of invention” … um, or something like that.

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This entry was posted on Friday, October 13th, 2006 at 7:25 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.