Say Hello to the Google Killer
October 6th, 2006 by Chief NutWhen Google emerged on the scene with a whole new view of organic search priorities (putting visible content ahead of hidden content and placing value on “popularity”), they forever changed the face of the Internet, and the world. BUT, is their algorithm the “do all, end all” of search. I think not (as much as I love Google). Raise your hand if you remember WebCrawler.com … thank you … the two of you can put your hand down now.
What if a search engine could intelligently put value on the actual context of the phrase you’re typing instead of just seeing what pages have all of those individual words. For example the phrase “wacky brand guy” (without the quotes) will likely return a mish-mash of results in google. Whereas, if they clued in on what I meant, the results would lead to dramatically improved results. The folks at PowerSet may have found the way …. according to the waggers at ValleyWag.com. Tune in at a later date to see what the future holds.
