There are two things I need to regularly pull back the reigns on with my pre-teen boys. The desire for fast food and the insatiable need for their daily video game fix. Although I think it’s a brilliant co-branding collision, the combined marketing efforts of Burger King and XBox 360 is just downright scary for me as a parent. YIKES!

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This entry was posted on Wednesday, October 4th, 2006 at 3:57 pm and is filed under Idea Mashing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.