Comments on: A Simple Little Word http://www.acorncreative.com/blog/2006/09/28/a-simple-little-word/ Thu, 17 May 2012 21:04:36 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Lani Voivod http://www.acorncreative.com/blog/2006/09/28/a-simple-little-word/comment-page-1/#comment-6 Lani Voivod Thu, 28 Sep 2006 16:27:59 +0000 http://www.acorncreative.com/blog/2006/09/28/a-simple-little-word/#comment-6 Right on, brother man. The goal is spontaneous combustion. A nuclear reaction. Two (or three) words linked in a fresh and exciting way to create a visceral reaction. It's no accident that the word "velocity" is used to describe taglines. Creating taglines is nothing short of going all "Good Will Hunting" on a calculus formula -- one that's striving to break into the 4th dimension. You want it to stick, to resonate, to live and exist on its own. The reason you're not keen on the one-worder is that you're waiting for that "two" of the proverbial one-two punch. There's no impact. It's like the sound of one hand clapping. While it's amusing to watch, you need the other hand for the all-out ovation. Right on, brother man.

The goal is spontaneous combustion. A nuclear reaction. Two (or three) words linked in a fresh and exciting way to create a visceral reaction.

It’s no accident that the word “velocity” is used to describe taglines. Creating taglines is nothing short of going all “Good Will Hunting” on a calculus formula — one that’s striving to break into the 4th dimension. You want it to stick, to resonate, to live and exist on its own.

The reason you’re not keen on the one-worder is that you’re waiting for that “two” of the proverbial one-two punch. There’s no impact. It’s like the sound of one hand clapping. While it’s amusing to watch, you need the other hand for the all-out ovation.

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