Does EVERY employee in your organization impact the effectiveness and development of your brand? … even the Janitor?  If you didn’t have an instantaneous, leap-out-of-your-seat, outloud, tip-over-your-bowl-of-Cheerios, “YES” as a response, then you may need to re-think how you’re permeating your organization with a correct understanding of who you are.  Here’s a great post by Olivier Blanchard commenting on a recent BrandXPress post on how to “Brand through employee engagement”. Read it … Love it … Live it!

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