Well, she taught me a lot, but one of the more important bits was to “not worry about what other people thought of me”. However, she has always lived with a standard of (as Spike Lee would put it) doing “the right thing” at all times and at all costs… which would be another one of her top 10 lessons. Other people aren’t as good at that as Mom.

What if you were a highly public official (like my Mom was for most of her life) who (unlike my Mom) got caught up in a scandal? Or, more commonly, what if you were an executive who was making a highly visible career change. My question is “does the concept of branding” really come down to the personal level? Can you develop and guide the brand of an individual? And, if so, would it really make a difference in an individual’s life? The answer is, indeed, YES!

Ask George Keyworth if he has a branding problem right now! Maybe a call to William Arruda is in order.

Go Ahead, Socialize ...

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